About The BroBasket

We have a pretty cool backstory, check it out!

Our Story

The BroBasket started out with this true story, way back in 2013, starring a fellow classmate in our CSUCI MBA program… it went something like this;

My fiance (now husband) sent me a bouquet of flowers and I leapt with glee!  That evening as I thanked him for the gesture I asked “Well why don’t I send you some flowers at work to repay the favor?”.  He laughed and respectfully declined but retorted with, “I don’t want flowers, but you can send me a bucket of beer instead!”  After searching the internet and quickly realizing I couldn’t send him a bucket of beer, I realized what a cool concept that would be!     

The Seed Was Planted

And there it was, the seed had been planted for what would eventually become TheBroBasket.com. Our Entrepreneurship class overwhelmingly choose it as the business we would start in our classroom.  As a whole, the class worked on the various aspect of the business plan; some wrote lengthy marketing ideas, others ran tons of theoretical sales numbers and financial figures, while others came up with a logo and even some prototypes.  At the end of the class the four Vice Presidents stood in front of a panel of real life venture capitalists in hopes of getting the idea funded and turning it into an actual business!  After all, as our Professor Doug Lane once said “Anyone can have an idea, but getting an MBA is about turning that idea into a business”.

From Classroom Idea to a Real Business

Unfortunately we did not get funded, our little idea still had a long way to go, but the whole class got A’s and we left with a sense of accomplishment; we had fun and really worked together on something bigger than ourselves.  After class concluded, the original four VP’s; Mike, Pete, Kenneth, & James (three of which are the current owners), and a handful of other students really believed in the idea and thought it could be turned into an actual business.  So we continued to meet regularly and work on all the aspects of the business plan that needed more attention.  Over time a few class member’s fell off, but we vowed to give anyone that opted in a little piece of the company as an ode to the original class and their hard work.  When we finally had a more refined business plan in order (almost a year after the class had concluded), we set out to get the money to turn the idea into reality. We held another much more ‘real’ venture capital presentation.  We invited friends, family, members of our cohort, and of course, everyone that was in that Entrepreneurship class with us. This presentation netted us a few thousand dollars from a couple classmates. Not enough to launch the business, but it was a start and it gave us hope.

When the Rubber Hit the Road

After getting lackluster responses from many potential funding partners, and being turned down by a few banks for lines of credit or loans, we realized if we were going to make it happen we would have to pull it out of our own pockets.  So the original founders, with the help of some family, cobbled together enough money to get a location, licenses, some initial inventory, and most importantly, a website built.  We decided to bootstrap our business because we knew it was now or never if we were ever going to get The BroBasket off the ground. It took over a year and a half, tons of man hours, lots of coffee (and beer), and many delays, but on December 12th of 2014, in the middle of the Christmas rush for gifts, we launched TheBroBasket.com with high hopes and a uneasy feeling that we might not get any of that time or money back… but who cared by this point 🙂

A Drastic Shift on Our Business Model

Originally we opened the business as a local gift basket delivery service, kinda like Edible Arrangements geared toward men, but drinkable arrangements (as we lovingly call them in our case).  We launched our website as our main portal for our local customers to order on, but then the strangest thing started to happen, we kept getting orders from all over the country!  We would refund these orders and sheepishly state that we unfortunately did not ship our gift baskets out of the area, but delivered them locally.  After a few months and many local advertising and promotional flops (as well as a severely lacking website) we quickly realized that local sales would not sustain the business, but since people kept ordering from all over, the light bulb went off!  With the help of an SBA backed loan from our local partners at Ventura County Credit Union, we shifted our business model.  We launched a new and improved website, started advertising our products nationally, came up with cool new ideas like Customize Your Own (our biggest seller), figured out how to safely ship our baskets, and bam, we were a full fledged eCommerce operation!

Happy Customers

Today we ship our BroBasket’s all over the country, with 1000’s upon 1000’s of happy customers served.  Even the male centric nature of our brand has not deterred some 1/3 of our gift recipients from being female (women love us too!).  It’s not that we just make some of the coolest gifts for guys out there (because we do), but that our customers love that they can send their friends and family their favorite alcohol in a custom gift basket on their special day, because what makes a better gift for any occasion other than booze?!

Looking Into the Future

We are kicking ass, having fun and have no plans on slowing down here at TheBroBasket.com.  We will be offering more craft beer, custom and non-alcoholic gift baskets and plan on adding cool new gift options for any and all occasions in the near future.

Cheers!

-James (The Jack of all Trades) and The Guys @ TheBroBasket.com

Our Blog

What kind of gifts do Men REALLY want?!

The guys and I one day asked ourselves "What kind of gifts do men really want?" Now being that we technically are men and we do own a gift basket company, it seemed like a no brainer that we put out a survey to see if our assumptions were correct.  We also realize...

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Terrible Valentines Day Gifts for Men

We get it, it's a "Holiday" centered around love and you want to show the love of your life just how much you mean to him. You even go as far as reading publications like Scosmo magazine to get ideas. That's all well and good, but some publications (ESPECIALLY Scosmo)...

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The Perfect Thanksgiving Cocktails

This thanksgiving we tip our hats to The Daily Beast to help out people searching for the perfect drinks to celibrate Thanksgiving this year: Perfect Thanksgiving...

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Post-Graduation Life advice

Congratulations to all the 2016 grads! You've worked so hard to be where you are right now and you're probably feeling lost. Here's some words of wisdom to help you take the next step! As an intern that has yet to graduate college, I needed some assistance with this...

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The BroBasket Team

Mike Mazza

Mike Mazza

CEO / That Guy that said that one thing that one time

Contact Mike

15 + 5 =

Kenneth Connell

Kenneth Connell

Director of Operations /Chief Sexiness Officer

Contact Kenneth

4 + 1 =

James Grasty

James Grasty

Director of Marketing / Jack of all Trades

Contact James

15 + 13 =

Press Coverage for The Brobasket

Read about us in these Publications

Home Business Mag

featured us and let us tell the story of how a MBA class idea turned into The BroBasket

 

One Million by One Million

gave a great back story on how we came to be and where we plan on going

 

Camarillo Acorn 

Our local newspaper here in Camarillo, CA featured us in an awesome article not too long after we first launched

 

Santa Barbara News Press

Another local publication was kind enough to give us a shout out in the wee early stages of our business

 

Watch some videos featuring us

Checkout the behind the scenes action filmed by our awesome photographer Evan while shooting our new product photos

 

 


 

You can hear James, the Jack of all trades here at The BroBasket, talk about all things Craft Beer and a bit about BroBasket on Craft Beer Blab

 

 


 

Lifestyles Defined Gave us a lovely little review

 

 


 

Broken TeePee Has a great rundown on one of our BroBaskets

 

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